|
Below, you'll find extensive information
on leading professional and academic ebooks from the world's leading publishers articles and products to
help you on your way to success.
Half A Dozen Ideas For Viral Selling
Here is six ideas to aid you beginning your viral marketing campaign:
1. Purchase the branding rights to a viral
Diigo Buckling Under Pressure
, Around the Corner, May 13, 2008 [Tags: Networks, Mergers and Takeovers] [Link] [Comment]
]]>
Human History Is Additive NOT Subtractive!
most media - disappear. Which is why our libraries no longer store clay tablets, papyrus scrolls, Edison cylinders or betamax tapes. The preservation of old media is the exception, not the rule - which is why we should regard the current forms of radio, television and print to be, as they say, 'on the bubble'. Wayne Hodgins, Off Course-On Target, May 13, 2008 [Tags: Video, Edison Schools] [Link] [Comment]
]]>
The Art of Changing the Brain
ridiculous list I covered last week. Though this too suffers from the weaknesses inherent in short point-form lists, it nonetheless captures more accurately what we know about learning. It begins, not from the basis of learning as 'knowledge transfer', as the previous list does, but of learning as change. "Learning is change. It is change in ourselves because it is change in the brain. Thus the art of teaching must be the art of changing the brain" Or, more accurately, "creating conditions that lead to change in a learner's brain." Quite so.
I want to repeat one point in full, because it cuts right to the heart of (what I would call) the error of the instructivist approach to learning: "When we try to help someone learn by offering an extrinsic reward, the chances are that learning will actually be reduced." Why? "The first thing our controlling brain sees in a reward or punishment is a loss of control." So, "we devise all sorts of ways to get the reward without carrying out the learning." Yes, extrinsic rewards can play a role. But we are not - contra the economists - maximizers of personal utility. Personal empowerment typically means much more to us than the possibility of reward, no matter how lavish. Clive Shepherd, Clive on Learning, May 13, 2008 [Tags: Online Learning] [Link] [Comment]
]]>
Education For Well-Being
* We should educate in way that places personal well-being at the center of all educational decision-making.
* We cannot achieve personal well-being without also simultaneously promoting economic well-being, social well-being, and
environmental well-being.
* We must strive to understand the relationships between personal, economic, social and environmental well-being."
Via Clay Burell. Bill Farren, Education For Well-Being, May 13, 2008 [Tags: Schools] [Link] [Comment]
]]>
E-book. Allow folks to give away your complimentary to their visitors. And then, their visitors will also give it away. This will simply continue to disperse your advertisement all across the Net.
2. If you have the ability to set up a bulletin board or other discussion room, you genuinely have a outstanding tool. Permit folks to use your online discussion board for their own internet site. Include your banner ad or text advertisements to the top of your board.
3. Do you have a knack for web designing? Make a few templates, graphics, fonts, etc. and upload them to your internet site. Then, allow folks to give them away for free. Just include your advertisement on them or require folks to link directly to your internet site. Include a copyright notice on all work and make certain that you include a link back to your internet site in the notice. Also require that your copyright remains intact on whatever is used.
4. Write an E-book. Permit folks to place an ad in your free if, in exchange, they give away the to their web visitors or newsletter mailing list.
5. Compose articles that relate to your product or service. Permit folks to reprint your articles on their internet site, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article. Your resource box is a short author bio. With your name, website, short sales pitch, call to action, perhaps even a free report to get potential customers motivated to seek out your website.
6. You can easily find products on online that will sell you a license permitting you to distribute the product free of charge to other folks. Search for those products that provide "branding rights". That is where you'll be able to include your own name, website, and contact information.
|